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Filters do what we tell them
In the email space we talk about filters as if they were sentient beings. “The filters decided…” “The filters said…” This is convenient shorthand, but tends to mask that filters aren’t actually...
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Permission trumps good metrics
Most companies and senders will tell you they follow all the best practices. My experience says they follow the easy best practices. They’ll comply with technical best practices, they’ll tick all the...
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Filtering by gestalt
One of those $5.00 words I learned in the lab was gestalt. We were studying fetal alcohol syndrome (FAS) and, at the time, there were no consistent measurements or numbers that would drive a diagnosis...
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5 steps for addressing deliverability issues
excFollowing on from my reading between the lines post I want to talk a little bit about using the channels. From my perspective the right way to deal with 99% of issues is through the front door. Last...
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Improving Gmail Delivery
Lately I’m hearing a lot of people talk about delivery problems at Gmail. I’ve written quite a bit about Gmail (Another way Gmail is different, Gmail filtering in a nutshell, Poor delivery at Gmail but...
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Interacting in professional fora
There are a bunch of online communities – mailing lists, Slack channels, etc. – where “people who do email” interact. Some of them are open to anyone to subscribe, some of them are semi-private and...
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Tempo
When we say that you might just be sending too much email and fatiguing or annoying the recipient into unsubscribing or hitting spam, this is the sort of thing we mean. Three emails (to the same email...
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Filters evolving
I started writing this blog post while sitting on a conference call with a bunch of senders discussing some industry wide problems folks are having with delivery. Of course the issue of Microsoft comes...
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What kind of mail do filters target?
All to often we think of filters as a linear scale. There’s blocking on one end, and there’s an inbox on the other. Every email falls somewhere on that line. Makes sense, right? Bad mail is blocked,...
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What does mitigation really mean?
It is a regular occurrence that senders ask filters and ISPs for mitigation. But there seems to be some confusion as to what mitigation really means. I regularly hear from senders who seem to think...
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